The Journal of Advanced Management and Business Studies (JAMBS) is a double-blind peer-reviewed, open-access international journal dedicated to advancing theoretical and empirical knowledge in the fields of management and business. The journal serves as a premier platform for academics, researchers, policy-makers, and practitioners to publish high-quality research that addresses contemporary challenges and innovations in the global business environment. JAMBS is committed to disseminating original research articles, systematic literature reviews, and case studies that offer novel insights and practical implications for modern organizational practices.

Vol. 1 No. 1 (2026): September

We are proud to present the inaugural issue of the Journal of Advanced Management and Business Studies (JAMBS), Vol. 1 No. 1, September. As our foundational edition, this issue marks an important milestone in our commitment to advancing theoretical, empirical, and practical knowledge in the fields of management and business.

This inaugural edition features a curated selection of peer-reviewed articles addressing critical and contemporary issues within the global business environment—ranging from strategic management, human resource dynamics, and marketing innovations, to digital business transformation and organizational adaptability. Through rigorous double-blind peer review, each published paper contributes fresh perspectives and actionable insights designed for academics, researchers, policymakers, and practitioners.

We extend our highest gratitude to the authors, reviewers, and editorial board members whose dedication and intellectual contributions made this first publication possible. We invite researchers worldwide to continue sharing their cutting-edge research with JAMBS for our upcoming issues.

Published: 2026-09-16

The Role of Brand Heritage in Shaping Brand Authenticity, Brand Trust, and Purchase Decisions of Pulu Mandoti Rice Consumers in Enrekang Regency

Muh Resa Hidayatullah, Siti Athirah Asmarani (Author) | 1-22 Pages

Implementation of the Value for Money Principle in Improving the Quality of Public Services at Makassar City Regional Water Utility (Perumda Air Minum)

Andi Annisa Rahma Makmur, Yuniar (Author) | 23-33 Pages

Marketing Strategies for Building the Brand Equity of Pulu Mandoti Rice in Enrekang Regency

Nasruddin, Siti Nurkhairani (Author) | 34-45 Pages

Transformation of Marketing Management Practices in the Era of Artificial Intelligence: Developing a Conceptual Model Through Grounded Theory Among Indonesian Digital Businesses

Zulfina Arizky Zulkifly, Muh Asbar (Author) | 46-57 Pages

Development of a Consumer Trust Formation Model for Generative Artificial Intelligence Based Marketing Content

Muh Asbar, Kasriani, Yusrijal (Author) | 58-69 Pages
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The Journal of Advanced Management and Business Studies (JAMBS) is a double-blind peer-reviewed, open-access international journal dedicated to advancing theoretical, empirical, and practical knowledge in the fields of management and business. The journal serves as a premier platform for academics, researchers, policy-makers, and practitioners to address contemporary challenges in the global business environment. Our scope encompasses a wide range of disciplines, including strategic management, human resources, marketing, digital business, and the integration of Artificial Intelligence (AI) in modern organizational operations.

To ensure the highest academic rigor, all submitted manuscripts undergo a strict double-blind peer-review process evaluated by independent experts in the respective fields. Academic integrity is a core value of JAMBS; therefore, we enforce a zero-tolerance policy regarding plagiarism, requiring all submissions to be screened using detection software prior to review. Furthermore, to maintain publishing consistency and global standards, authors are strictly required to format their citations and references according to the American Psychological Association (APA) 7th Edition guidelines, utilizing reference management software such as Mendeley or Zotero.

JAMBS is committed to the immediate dissemination of research by providing unrestricted open access to its content under the Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). Published biannually in June and December, the journal aims to support a greater global exchange of knowledge by making high-quality business and management research freely available to the public and the broader academic community.