Transformation of Marketing Management Practices in the Era of Artificial Intelligence: Developing a Conceptual Model Through Grounded Theory Among Indonesian Digital Businesses. Journal of Advanced Management and Business Studies, [S. l.], v. 1, n. 1, p. 46–57, 2026. Disponível em: https://futureinsocialscience.com/JAMBS/article/view/6. Acesso em: 11 oct. 2026.